Following the world premiere at the Geneva Motor Show last night, the eagerly awaited new A-Class has opened a whole new chapter in the compact car segment. A combination of innovative technology and cutting edge design, its emotive exterior is characterised by striking sculptural lines and unique elements including the world’s first ever ‘diamond’ [...]
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The new A-Class. The new generation Mercedes-Benz.
Tuesday, March 6th, 2012Active seat-belt pre-tensioning: improved protection for rear passengers
Friday, March 2nd, 2012Active seat-belt pre-tensioning is a pioneering innovation for the rear seats which is currently under development by Mercedes-Benz. Using an electric motor to extend and retract the seat belt buckle automatically, active seat-belt pre-tensioning makes fastening easier by extending 70 millimetres when occupants enter the rear of the vehicle. Once the belt has been [...]
The New Mercedes-Benz SL 63 AMG
Thursday, February 23rd, 2012Yesterday saw Mercedes-Benz release its first official press announcement about the new Mercedes-Benz SL 63 AMG. Set to impress on several counts, the new improved version of the high-performance Roadster has a refreshed systematic lightweight construction, a boost in output and driving dynamics and 30 per cent lower fuel consumption and emissions. By [...]
London Fashion Week nears to an end
Wednesday, February 22nd, 2012From the 17-22 of February, London Fashion Week has seen it all, from the glamorous and the outrageous to the stunning and inspirational – as the official car sponsors of London Fashion Week 2012 we’ve enjoyed every minute. Our fleet of luxurious vehicles has played host to some of the biggest names in fashion, [...]
Mercedes-Benz UK unveils its first iPad Brochure App
Monday, February 20th, 2012Mercedes-Benz UK has unveiled its first iPad Brochure App – an innovative, interactive experience that compliments traditional paper brochures with a more engaging way to experience the C-Class Coupé. The interactive part of the app is split into three sections: Design, Performance and Technology. Each section has three or four topics to explore: [...]
Escaped the map? Now drive the car.
Saturday, February 18th, 2012This next instalment of the ‘Escape the map’ continues this weekend with the intriguing new 40 second TV ad airing for the first time, you can catch the new ad during ‘Dancing on Ice’, this Sunday. As well as having the opportunity to play the original interactive game at escapethemap.com you can now also [...]
Winner of Escape the Map and a C 350 Coupé Announced
Thursday, February 16th, 2012Following the highly successful Mercedes-Benz Escape the Map campaign, the lucky winner of a C 350 Coupé has been announced. As part of the interactive digital marketing campaign participants were offered the chance to win a Mercedes-Benz C-Class Coupé in return for helping Marie, played by rising star Mariah Bonner, escape her virtual world. [...]
Related posts:
- Escape the map with Marie and Mercedes-Benz Would you like to win a Mercedes-Benz C-Class Coupé? If so, you need to help Marie escape the map. Destined to a life of solitude within the confines of Streetview, Marie needs your help to escape. It’s a strange world inside Streetview, and ......
- The Making of Escape the Map – a bold brand-sharpener In November last year we launched Escape the Map – an interactive marketing campaign offering participants the chance to win a Mercedes-Benz C-Class Coupé. On the back of an overwhelmingly positive response we’ve decided to take you behind the sce......
- Mercedes-Benz C-Class coupe equipped with progressive technology The new Mercedes-Benz C-Class coupe is equipped with the progressive technology of the new C-Class generation.Mercedes-Benz explained that the new vehicle delivers exemplary efficiency and a comprehensive range of safety features.Indeed, three gasoline......
- Mercedes-Benz C-Class Coupe What more dynamic way to celebrate the invention of the automobile? The expressive C-Class Coupe sees Mercedes-Benz, now in its 125th year of corporate history, entering a new market segment and for the first t......